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Polar Bear Plunge

January 1, 2020
  • Location: Paradise Bar & Grill
  • Pensacola Beach, FL 32561
  • (850) 932-2257 phone
  • Time: 2 PM


Need an exhilarating rush to help kick off your new year? Head to Paradise Bar & Grill on Pensacola Beach at 2 p.m. and plunge headfirst into the Santa Rosa Sound at the annual Polar Bear Plunge.


Hosted by Pensacola Beach Chamber of Commerce at Paradise Bar & Grill, hundreds of dippers and spectators – many dressed in costume - flock to the beach to participate in this long established tradition.


Registration begins at noon and the registration fees are as follows:

- $15 per person (includes a T-Shirt)

- $10 per person (does not include a T-Shirt)

- $5 for Cub Club participants (those in fifth-grade or younger; they will receive a small goodie bag, T-Shirt is not included) 


All proceeds go to support the Pensacola Beach Chamber of Commerce.


Please be aware that all event times are subject to change based on weather conditions. For weather updates, check the Pensacola Beach Chamber of Commerce Facebook page for the latest news