CEO Soak- ALS Organization

CEO Soak on Pensacola Beach to benefit the ALS association.

Inspired by the Ice Bucket Challenge, the CEO Soak has quickly grown to become one of the premier corporate engagement opportunities and entertaining events for the ALS Association. The CEO Soak engages community leaders to get soaked once again for ALS while raising critical funds and awareness for The ALS Association's mission.

It will take place on August 16 at the Gulfside Pavilion and will coincide with Bands on the Beach! This is a nationally recognized fundraising event and brings a lot of attention to Northwest Florida. My dad died of ALS in 2018, and I have been committed to helping raise awareness and funds to help other families affected by this terrible disease.

In 2014, people worldwide challenged each other to take the ALS Ice Bucket Challenge. Now seven years later, I am challenging you to join me in getting soaked to raise awareness and funds for ALS. ALS does not stop, so neither can we. Can I count on you to join me?

This “grown-up” version of the Ice Bucket Challenge encourages employees to raise funds for The ALS Association Florida Chapter to see a company representative get soaked.

The funds raised will directly support ALS patient care, advocacy, and research initiatives. And now, more than ever, our support is needed to help the high-risk ALS community through this challenging time.