The State of the American Traveler in January 2023

Happy 2023! May this year bring you much joy, prosperity and, of course, many incredible travel experiences! We’ll continue to keep you covered with the insights you need on the hows, whys and whos of travel and tourism.

High Travel Prices Costly to Travel Morale

For the last several months, we have been wondering if and when Americans’ patience with the high costs of travel will run thin. This may be coming to fruition. Currently 45% of Americans said travel being too expensive kept them from taking as many trips as they would have liked in the past six months—now statistically tied with gas prices as the #1 cited travel deterrent. This finding represents a 5-point increase over the last six months. In fact, fully half of American travelers even say high travel prices have kept them from traveling in the past month alone. Airfare specifically being too expensive was cited by 30% of American travelers as what has put them off travel. In addition, Americans’ personal financial situations continue to concern them and impact their travel—40% say their financial situation kept them from traveling as much as they would have liked. In terms of other factors dissuading Americans from travel right now, the stereotype about Americans’ “always-on” work culture remains an inhibitor. One-in-five say they are too busy at work and 16% cite not having enough PTO. And as Americans headed into December’s peak holiday season, fear of contracting COVID jumped more than 7-points over the month prior to 25%.