This month we asked Americans to describe how they feel about travel in one word. The top response? Excited. The next most common response? Expensive. Indeed, Americans’ excitement for travel remains at record high levels (8.3 on a scale from 0-10). However, concerns around finances and travel costs have seen an uptick in the past month as the top deterrents to traveling. The share of American travelers who said personal financial reasons have prevented them from traveling more than they would have otherwise preferred in the past 6 months has increased from over 5-points in the past month to 38%. There have also been – albeit smaller – increases in the percentages of travelers who said that the price of gas, airfare, or travel overall have deterred them from traveling more in the past 6 months. The percentage of American travelers who agree that high travel prices have kept them from traveling in the past month also continues to increase, now at 47%, the highest it has been to date in 2023. Echoing these cost-driven travel deterrents, the share of Americans who say now is a good or very good time to spend on travel has dropped to its lowest point so far this year, falling 3-points in the past month to 28%. Similarly, the percentage of American travelers who expect to spend more on travel in the next 12 months compared to the most recent 12-month period has also dropped to 29%, the lowest it has been since October 2021. Personal travel budgets have decreased from the over $4,000 average that had held since January to $3,719, the lowest reported travel budgets seen since July 2022. Despite this, Americans remain optimistic. Perceived household financial wellness remains unchanged from last month and, in fact, half of American travelers say they expect to be better or much better off financially a year from now, up 4-points since April.