Visit Pensacola is a 501©(6) not-for-profit organization in Escambia County that supports the community vision of tourism by serving as the central body responsible for building tourism as an economic engine for our community through leadership, connection, collaboration and communication. Visit Pensacola is governed by an 11-person board of directors.
Visit Pensacola is funded by the Tourism Development Tax (TDT), grants and internal revenue. TDT is commonly referred to as a “bed tax”. A bed tax is a tax on the total payment for the rental or lease of living quarters and accommodations that are rented for a period of six months or less. The bed tax was created with the intention to market destinations. Subsequently, the tourism industry chose to tax itself to fund marketing efforts. TDT are public dollars that are paid by visitors alone, not residents in an area.
The Tourist Development Tax is allocated by the Tourism Development Council (TDC). TDC is comprised of nine members appointed by the Escambia County Board of County Commissioners. Three of the members are collectors of the tourist development tax; three members represent a tourist-related business; and three members are elected officials.