Earlier this month, the Pensacola Bay Area played host to the Florida Association of Destination Marketing Organizations (FADMO) annual meeting. Having been rescheduled due to Hurricane Michael earlier in the year, the conference welcomed 75 of the state’s top tourism professionals.

Hosted each year in the chair persons destination, the FADMO Annual Meeting focuses on highly specialized, micro-targeted issues and trends in the tourism industry. Topic discussions included current Florida legislature, long-term community involvement and Pensacola’s very own Quint Studer who focused on building vibrant communities and the benefits it provides.

 “What a pleasing opportunity we’ve been given to showcase our destination and its talents,” Steve Hayes, President of Visit Pensacola said. “It has been a privilege to serve as this past year’s chairman and I look forward to supporting the organization as it moves forward.”


On day two of this year’s annual meeting, Chairman Steve Hayes relieved his duties and passed the gavel to Florida’s Adventure Coast Manager of Tourism Development Tammy Heon.

“Steve is a tireless advocate with an unwavering drive and commitment to the growth of Florida’s tourism industry. His leadership, experience and knowledge of the industry have served us well through some challenging times,” said Robert Skrob, Executive Director, Florida Association of Destination Marketing Organizations. “We are deeply grateful that Steve has chosen to give so much of his personal and professional time in service to the association and his fellow DMOs.”


On the final day of the conference, FADMO partnered with Clean the World to assemble over 1,500 hygiene kits for Gulf and Bay County, two counties severely impacted by Hurricane Michael.

“We knew we had to do something to help our friends to the east, President of Visit Pensacola Steve Hayes said. “Destinations around the state of Florida are a community, and in this industry, you help your community.” 

Clean the World leads a global hygiene revolution to distribute recycled soap and hygiene products from more than 5,000+ hotel and resort partners. The organization is working to build and ship over 100,000 kits into the panhandle in relief support of Hurricane Michael.

Making kits

Following the end of the three-day conference, the kits were hand delivered by organization members as they returned to their individual destinations. To learn more about FADMO, visit www.fadmo.org/