Visit Pensacola Event Grant Program to Resume with New Guidelines; Now Accepting Applications for Events Taking Place Oct. 1, 2021-Sept. 30, 2022


Media Contact:

Nicole Stacey
Visit Pensacola
(850) 434-2142

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Pensacola, Fla. – The Visit Pensacola Board of Directors voted Wednesday to resume the Visit Pensacola event grant program for events taking place in fiscal year 2022. The grant program was paused in FY 2021 due to budget restraints and uncertainties due to the Covid-19 pandemic.

Annually, Visit Pensacola allocates funds from its budget to an event grant program for groups and organizations that coordinate events or visitor experiences with a demonstrated history of visitor impact or significant potential to draw visitors to the area. The Visit Pensacola event grant program’s main purpose is to attract visitors overnight while engaging the local community with more experiences.

With the resurgence of the program, new guidelines are in place. “We took this time to really evaluate this program to make sure we were being the best stewards of the tourist development tax,” Director of Marketing and Communications Nicole Stacey said. “As a destination marketing organization, we wanted to ensure that the grant program upheld our organizations key values and initiatives and focused on marketing efforts, economic impact, and tourist development tax revenue.”

Major changes include:

  • One call for applications per fiscal year
  • Grant workshops are mandatory
  • Grant amounts will not exceed $25,000
  • The Visit Pensacola grant amount cannot exceed 50% of the applicant’s overall event expense budget
  • 75% of the Visit Pensacola grant funding is to be used on marketing, 25% may be used on operations

Visit Pensacola is now accepting grant applications for events occurring between Oct. 1, 2021 – Sept. 30, 2022.  The grant deadline is June 8 at 12 p.m. Grant workshops will be hosted at the below dates and times in the Bowden Building located at 120 Church Street.  All grant applicants are required to attend one of the workshops.

Grant Resources

Workshop Dates

Tuesday, May 11 at NOON
Thursday, May 13 at 7:30 a.m.
Monday, May 17 at NOON
Tuesday, May 25 at 3 p.m

The Visit Pensacola Grant Committee will meet to review and score applications June 15-16 at 2:30 p.m. at the UWF Historic Trust Bowden Building, 1st Floor. Applicants are encouraged to attend to present to the committee. Following, the Visit Pensacola Board of Directors will vote to approve grants on June 23 at the monthly board meeting. For more information on grant guidelines, scoring and the application process, please contact Nicole Stacey at

About Visit Pensacola

Visit Pensacola is the destination organization for Escambia County which includes Pensacola, Pensacola Beach and Perdido Key. With over 450 years of rich history and 18 miles of sugar-white sand beaches bordered by the emerald-green waters of the Gulf of Mexico, visitors from all over the world are lured to our pristine shores every year. Visit Pensacola supports the community vision of tourism by serving as the central body responsible for building tourism as an economic engine for our community through leadership, connection, collaboration and communication.