A message from President Steve Hayes

As the final days of the first month of the new year come to an end, I’m reflecting on what Visit Pensacola’s purpose is for 2018. At the forefront, we are a DMO convincing travelers to take an experience here, but telling people that we’re a destination management organization is monotonous sounding, isn’t it? What we really are is story tellers and experience sellers.

By communicating memorable moments we’re capturing a new-age, progressive traveler, which in turn helps us all do our jobs to the best of our ability in the hospitality industry; by getting more visitors to the Pensacola Bay Area. 

By telling the story of your individual businesses and the surrounding community you are capturing the eye of another potential traveler and adding value to the economy. Each dollar spent by every single out-of-market traveler goes straight into the Tourism Development Tax that markets our very own destination. In return, Visit Pensacola is allocated a certain percentage of that tax to directly target our area’s travelers of interest. Consequently, we’re all in this circular cycle together.

Marketing & Communications

We are pleased to share that Pensacola has been named by National Geographic to it’s list of Best Cities in the United States to travel to in 2018. Additionally, the Gulf Islands National Seashore has been named USA Today’s 10 Best Readers’ Choice Best Florida Attraction. What does this mean for you?

Positive press coverage = more travelers.

We ask that you share these accolades on your social channels and on your websites to help spread the word. Don’t forget to use our official hashtag #explorepcola

To compete in an ever-changing digital age, our social team has been working on a new form of storytelling to help attract travelers. Weekly, we will be shooting a Facebook Live in various parts of the Pensacola Bay Area. Additionally, we will be featuring a Room with a View from hotels, restaurants and other venues to attune to the market perception study on lodging. We invite you to submit your business as a feature to showcase the best that the Pensacola Bay Area has to offer. 

If you would like to be featured, please email Lindsey Steck at lsteck@visitpensacola.com.

Sales & Services

Imagine having a white linen event on a tall-masted ship replicated from the 1800s. Champagne glasses clink, crew members waver through and you and 100 of your closest friends laugh at the nuances of the week’s work.  Now you can turn imagination into reality. Tall Ships® Pensacola is offering a multitude of opportunities including onboard parties and events, sail away ventures, sponsorship packages and tickets. Be sure to act quickly, presale ends on January 31. Please contact Special Events Coordinator Michelle Sarra at msarra@visitpensacola.com.  

GTA and Tourico Holidays are now owned by Hotelbeds, creating one high-volume bed bank rather than three companies competing for contracts with the same hotels. Each of these three brands will continue to market worldwide to their preferred demographics in their preferred markets worldwide which means international operators will have greater access to accommodations in our area because of this bed bank consolidation.

Earlier this month, Visit Pensacola attended Florida Huddle in Ft. Lauderdale, where staff accompanied by Visit Pensacola partner, Christina Dawson of LBA Properties, met with international and domestic tour operators during more than 35 prescheduled appointments and networking opportunities. Operators reported an increased interest in northwest Florida by their European clients.

Florida Huddle is the premier appointment-based tradeshow showcasing all the Sunshine State has to offer for domestic and international tour operators and wholesalers.

This weekend, Visit Pensacola will have a booth at the New York Times Travel Show, the largest travel show held in the United States.  More than 8,500 travel professionals, 900 media, and 23,000 thousand consumers are expected to attend this year. “New York is a great place to be seen,” Destination Sales Manager Lori Coppels said. “As the largest leisure and travel trade show combined show in the U.S., it offers a preeminent environment for destination marketing.”

Contact Lori Coppels at 850-432-4209 or lcoppels@visitpensacola.com for information on how to get your property in front of tour operators worldwide.

Welcome new Partners:

  • Gulf Coast Brewery
  • Captain Mark and Makarios Charters
  • Can we make their names clickable logos?

Visitor Center Information

Visitor Information Centers serve as an all-encompassing guest services center and welcome location. We encourage you to send your guests to one of the area centers to gather key information, discounts, local merchandise and fun activities.

Upcoming events include:

Pensacola Parks with Tonya Vaden
Date: Tuesday, January 30, 2018, 9 a.m.
Location: Pensacola Visitor Information Center

Meet the Artist – Lyn Gentry
Date: Tuesday, February 6, 2018, 1:30 p.m.
Location: Perdido Key Visitor Information Center


Pensacola: 2,536
Perdido Key: 1,346
Pensacola Beach: 618

States with Largest registered visitors:

Pensacola: Florida, Minnesota, Missouri, Alabama, Indiana, Kentucky
Perdido Key: Michigan, Wisconsin, Minnesota
Pensacola Beach: Florida, Alabama, Tennessee, Georgia, Missouri

International registered visitors:

Pensacola: Canada, Philippines
Perdido Key: Canada, Germany, Spain
Pensacola Beach: Canada, China, Australia