President's Message

This past month our city saw the execution of Visit Pensacola’s largest event in history. After nearly a year of planning, I’d like to thank the Visit Pensacola staff, our board, stakeholders, and the entire Pensacola Bay Area community for the continued support throughout the Tall Ships® Pensacola Festival. Currently, it is estimated that we had 25,000 people in attendance! As we continue to collect data from the event, you can expect a full impact report within the upcoming month.

Looking forward to National Hospitality and Tourism Week 2018, we have some exciting events on the docket that I encourage all of you to check out. New to the schedule, Visit Pensacola will host a half-day leadership summit free of charge and open to anyone to attend. Local businessman Quint Studer will speak on building vibrant communities, No Luggage founder Sarah Peter will address the adventure traveler, a new age market surfacing in our research and Jeff Shusterman from Majority Opinion Research will present the 2017 numbers. Alongside the summit, we will celebrate our industry heroes at the annual Hospitality Heroes Luncheon and Award Ceremony as well as so much more. I encourage you all to attend as this is a time to lean into our community, to celebrate the industry, get to know one another better and to continue working together.  I can’t wait to see you all there.


Steve Hayes, Visit Pensacola President

Marketing & Communications

Visit Pensacola is pleased to share that Pensacola Beach has been awarded USA Today’s 10Best Readers’ Choice 2018 Best Florida Beach. The area boasted not one but two nominations for the contest with the Gulf Islands National Seashore coming in third place. To add to the celebration, the beaches of Northwest Florida dominated the competition with Panama City Public Beach coming in second and Navarre Beach coming in fourth. We’d like to thank all our partners, stakeholders and community members for voting and sharing!

Best Beach

Additionally, Visit Pensacola was awarded a Florida Public Relations Association Pensacola Chapter Judges’ Image Award for Online Audience Engagement with a multicultural audience. The award follows multiple materials centered around African American culture. You can view and share one of the stories here.

Back to the Blocks: Learning Pensacola’s African-American history in Belmont-DeVilliers

This past month, Brand USA was in Pensacola shooting a new T.V. series called Roadfood Road Trips. The series focuses on destination road trips in the south and the foods that accompany them.  The crew spent a full day in Pensacola shooting history, culture, the beach and of course food. The show is set to debut on Go USA TV available on Apple T.V. Roku and Amazon Fire T.V.


Yesterday, Pensacola made the front cover of the New York Post Travel Section! The article is centered around underrated Florida travel destinations and highlighted six destinations throughout the state. The article features the Holiday Inn Resort Pensacola Beach, Flora-Bama, the Gulf Islands National Seashore and so much more. You can read the full digital article here

News Cover

We are excited to announce that the 2018 Visitor Guide is in its final editing stages. The guide now features Century in the neighborhood section and we have added a business section sharing local stories of businesses that have moved to the area. More details will be available soon.

Visitor Guide 2018

Each month, Visit Pensacola participates in various Twitter Chats to engage current and new followers. This allows our brand to strengthen its relationships and curate new business. We’d like to invite you to participate in the following upcoming chats:

  • Visit Florida Travel Chat: Florida Family Travel Tips – May 15, 2018
    • Want to get on the email list for future #FLTravelChat Twitter Chats? Email with your name, organization and Twitter username.

As travel writers and media familiarization tours make their way to the area, we’d like to ask for your assistance in providing accommodations. For those interested, please email Nicole Stacey, at Upcoming Fam’s include:

  • Visit Florida will visit the area with a health and wellness Domestic FAM May 22-24.

Sales & Services

The Skills USA State Championships is projected to bring over 6,000 students, chaperones and teachers generating more than 1,800 hotel room nights city-wide. Competitions will be held at various facilities including the Pensacola Bay Center and Pensacola State College April 30 – May 2. SkillsUSA will return to Pensacola in April 2019 and 2020. Be sure to give them a wave of Pensacola hospitality if you see them.

Welcome New Partners


First Tee of Northwest Florida’s Goofy Golf of Pensacola

Xiscali Mexican Restaurant

The Marketing Bar

Bubba’s Sweet Spot


Tideline Sports

Hang Ten Helicopters


Visitor Center Information

The Visitor Information Centers continue to serve as an all-encompassing guest services center and welcome location. We encourage you to send your guests to one of the area centers to gather key information, discounts, local merchandise and fun activities. Monthly, the centers host events that include live drawings and meet and greets, artistic popups and so much more!




Pensacola: 4,693               
Perdido Key: 2,525          
Pensacola Beach: 2,020   


Telephone Assists:

Pensacola: 585
Perdido Key: 51
Pensacola Beach: 320


States with largest registered visitors:

Pensacola: Florida, Ohio, Tennessee, Wisconsin
Perdido Key: Illinois, Missouri, Indiana, Michigan
Pensacola Beach: Florida, Wisconsin, Texas, Alabama, Illinois


International registered visitors:

Pensacola: Canada, Germany
Perdido Key: Canada, Germany
Pensacola Beach: Canada, United Kingdom, Germany


Upcoming Meetings & Events

National Travel and Tourism Week 2018


Hospitality Olympics

Monday, May 7, 2018 – 8:30 – 11 a.m.
Blue Wahoos Stadium, 351 W Cedar Street, Pensacola, Fla. 32502
Learn more

Hospitality & Tourism Week Summit 2018

Tuesday, May 8, 8 – 11:30 a.m.
Skopelos at New World, 600 S Palafox Street, Pensacola, Fla. 32502
Learn more | RSVP


Hospitality Hero Award Ceremony & Luncheon

Wednesday, May 9, 12 – 1 p.m.
The Pensacola Grand Hotel, 200 E Gregory Street, Pensacola, Fla. 32501
Learn more | Nominate A Hero

Tourism Gives Back

Thursday, May 10, 11 a.m. – 1 p.m.
Holiday Inn Resort Pensacola Beach, 14 Via De Luna Drive, Pensacola, Fla. 32561
Learn more


Rally for Tourism

Friday, May 11, 11 a.m. – 1 p.m.
500 S Palafox Street, Pensacola, Fla. 32502
Learn more


Visit Pensacola Events


Executive Committee

Tuesday, May 2, 2018 - 3:00 PM
Lee House, 400 Bayfront Parkway

Finance Committee

Tuesday, May 22, 2018 - 1:00 PM
Pensacola Sports, 101 W. Main Street


Marketing Committee

Tuesday, May 22, 2018 - 3:00 PM
Palafox House, 196 N. Palafox Street

Board of Directors Meeting - May

Wednesday, May 23, 2018 - 3:00 PM
New World @ Skopelos, 600 S. Palafox Street


Tourist Development Council Quarterly Meeting

Tuesday, June 5, 2018 - 3:00 PM
BOCC Chambers, 221 Palafox Place

Grant Workshop

Friday, June 8, 2018 - 3:00 PM
Visit Pensacola, 1401 E. Gregory Street