Why sports could be the answer to taking your business to the next level
Did you know that college football bowl games are typically viewed in nearly 100 countries? After returning home from the Florida Public Relations Association Annual Conference, Marketing Associate Lindsey Steck recaps how sports can take your business to the next level.
ESTO, ESTO, Read All About It!
President Steve Hayes and Director of Marketing Communications Nicole Stacey attended the Educational Seminar for Tourism Organizations (ESTO). Powered by the U.S. Travel Association, ESTO is the premier annual learning and knowledge-sharing forum for destination marketing professionals. It is unique in that it is created by and exclusively for this specific target audience. ESTO is not open to other industry sectors, with the exception of a limited number of official ESTO sponsors.
While at the conference, the two brought back many valuable insights. “I was able to gain valuable insight from the closed breakout sessions allowing for professionals to speak freely about strategies that work, that have failed and creative ideas they want to start. There were professionals of all levels at this conference, so it was great to network and learn about the different experiences,” Stacey said. “The keynote speakers embraced the change in trends and were engaging, so you left the room with ideas and inspiration. I feel this conference was held at the perfect time as we move into our Fall season and are gearing up for new campaigns. Looking forward to next year’s conference already!”
As part of the ESTO Conference Steve attended the Destination Council’s Board of Advisor’s meeting. The Destinations Council represents more than 350 U.S. Travel Association destination marketing organization (DMO) and convention and visitors bureau (CVB) members, whose purpose is to enhance the effectiveness of DMO professionals. Key discussion points at the meeting centered around showing the value of tourism in local communities as well as sharing ideas in advocacy, education and promotion. Steve is in his third year of being part of this important group of destination professionals.
Dine and Fash dishing up food, fashion & lifestyle in Toronto
In September, Visit Pensacola will host Dine and Fash, a pair of Toronto based influencers. Their blogs and social media pages mainly appeal to women (aged 25-45) who love to travel and enjoy unique experiences, fashion, restaurants and are inspired by week long or weekend getaways and adventure. While visiting the area, their coverage will focus on a girl’s getaway with an emphasis on arts and culture, culinary, outdoor activities and the beach. Click here to get an inside look at their blog. Director of Marketing and Communications Nicole Stacey met the influencers at a Visit Florida media mission in Toronto last October and has been working to secure a visit since.
The Importance of Having a Professional LinkedIn
LinkedIn is the number one global platform for professionals, with over three hundred million people worldwide now using the platform.
Whenever anyone does business these days they look in two places, Facebook and LinkedIn, to check out who they are doing business with, LinkedIn being the more preferred business check. With that being said, Visit Pensacola is excited to announce that we are now on LinkedIn. We’d like to invite you to follow us for updates within the organization.
Visit Pensacola Outreach Efforts
- EntreCon asset requests
- NY Daily News – Visit FL
- Navy Federal
- Where to Retire • FADMO Quick Trip Submission
- Gosh PR – “Eco-Friendly Adventures in the Sunshine State”
- Flamingo Magazine
- Pensacola Sports asset requests
- Sunny Days in Florida
- BlueAngelVote.com • Cat Pack Morning Show host
- WEBY Monday morning show
- HARO (Help A Reporter Out) 2 pitches
How Advanced T.V. is Taking Marketing to the Next Step
Beginning Aug. 1, Showcase Pensacola is currently running an Advanced TV campaign, with good performance thus far. These :15 sec spots run on a digital platform for those who have “cut the cord” and are not watching traditional TV. Unlike traditional TV, with Advanced TV we can target and track the media to the markets and individuals we are trying to reach. For a complete Showcase update, click here.
Advanced T.V. is running in:
Top Markets (Atlanta, Birmingham, New Orleans, Houston, Dallas, Nashville)
- Montgomery, AL
- Knoxville, TN
- Baton Rouge, LA
- Shreveport, LA