President’s Message

Another whirlwind month has gone by and first and foremost on all our minds are our friends in Bay and Gulf county. The Visit Pensacola team is steadily providing support. Over the next few months, please keep them in your thoughts and look to us for more information on how to help.

I’d like to invite the entire hospitality and tourism community to join us if able in these efforts. Sign up to donate your time and resources through Volunteer Florida, the state's lead agency for volunteerism and national service.  Additionally, you can visit for a list of up-to-date resources for impacted residents, businesses, and those who wish to assist in our state's recovery efforts.  

Moving forward, I’d like to say thank you to everyone that attended the annual meeting, we’ve had a big year and I’m overjoyed that we were able to celebrate together. On the marketing side of things, we celebrated the launch of the new Pensacola Experience brand, the Tourism Works campaign, increased media exposure and story placements across the world, and a successful Tall Ships America marketing campaign.

As for sales and services, we’ve seen the addition of 35 new partners and have assisted with nearly 10,000 room nights in the Pensacola Bay Area and have increased lead room nights 41% over the last year. The Pensacola and Perdido Key Visitor Information Centers hosted 71 community events between the two centers, and the whole team hosted the inaugural Tall Ships Pensacola challenge of which boasted over 25,000 people to the area.

With that in mind, I’d like to say thank you to our outgoing chairman, Jason Nicholson and the following board members for their support over the last several years: Ronald Cole, Jim Homyak, and J.D. Hallam. Jason and his team were able to help us bring to life the message of tourism in the community as well as so much more. It is by their guidance that we were able to provide steady, purposeful work to the community.

Additionally, I’d like to welcome our incoming board chairman, Rob Overton and the following board of directors and officers:  Doctor Lusharon Wiley, Cam Price, McKenzie Vaughn, and Joe McCay. I know our team is excited for what’s to come and from the direction of our board of directors, I feel confident that we’re in safe hands. 


Steve Hayes, President.