Visit Pensacola Targets International Markets 

Visit Pensacola welcomed international tour operator Theresa Wilson with Bon Voyage Tours (UK), on Wednesday, October 17th. This was an opportunity for Wilson to experience Pensacola and our region from New Orleans to Northwest Florida and help her create new and exciting fly-drive itineraries for their UK clients, based on Theresa’s first-hand experiences. Tour packages created and sold by Bon Voyage Tours can include direct flights to New Orleans via British Airways, accommodations and rental car. 

UK and Germany remain Pensacola’s top European markets and demand for rooms in our area has steadily increased over the last few years with the addition of direct flights into New Orleans from London and Germany and our co-operative marketing efforts with Visit Florida.  Due to this increase, operators are consistently asking Visit Pensacola for assistance locating sleeping rooms or properties that would be interested in working with them. The following information will explain the role of Receptive Tour Operators (RTO), International Tour Operators (TO), and how your unsold rooms can work for you.

Receptive Tour Operators (RTO) like New World Travel, Bonotel, TourMappers, and Travalco, to name a few, are based in the US and serve as a liaison and booking agent between local accommodations and the international market. A discounted or FIT/wholesale rate for a limited number of rooms is agreed upon between the RTO and the property, which is immediately marketed to tour operators and travel agencies globally via internet and trade shows, business to business only, not consumers.

International Tour Operators (TO) like Bon Voyage Tours that is visiting Pensacola this month, purchases rooms from RTO’s to package and resale to consumers. Accommodations will not be charged for advertising and marketing expenses as this is covered by the negotiated discounted room rate. 

Please let us know if you are interested in working with or are working with RTO’s so we can help promote your property. Also, join us this year at Florida Huddle and IPW for the opportunity to discuss your property with tour operators looking for rooms in our area. Please contact Lori Coppels at 850-432-4209 or with questions or information regarding your property.

Please Welcome Kaya Man to the Team

Meet our new partner relations manager, Kaya Man. Kaya comes to us from The Grand Marlin and has over a decade of hospitality experience. We are thrilled to have her as a part of our growing team.


NCUR 2020 Update

The official site visit for the National Conference on Undergraduate Research (NCUR) took place on September 21. The destination tour concluded with a presentation and reception hosted by Visit Pensacola. Mayor Ashton Hayward and fellow community leader Collier Merrill were in attendance along with other community stakeholders, board members and Visit Pensacola staff. Pensacola is a finalist as a destination for the NCUR 2022 Conference which will bring 4,000 – 5,000 attendees to the Pensacola area.


Visit Pensacola Provides Conference Support

Visit Pensacola supported the Trauma Informed Care Conference held at the Hilton on Pensacola Beach with set up assistance, registration and conference giveaways. The conference welcomed 500 attendees. Additionally, the ambassadors and service team set up shop at the ITEN Wired Conference assisting visitors from around the country.

Conference Support

Visit Pensacola Cleans Up for United Way Day of Caring

This year for the annual United Way Day of Caring, the Visit Pensacola team spent many sweaty hours repairing, cleaning, planting, and pruning an elderly blind woman’s home. This incredible opportunity is a teambuilding experience our staff looks forward to every year!

Day of Caring

Visit Pensacola Thanks US Coast Guard Axillary Members for Tall Ships Efforts

Coast GuardTall Ships n appreciation for their volunteer efforts, Visit Pensacola presented commemorative Tall Ships glasses to US Coast Guard Axillary members. The crew volunteered over 200 hours to support Tall Ships Pensacola early this year.



Welcome New Partners: