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On October 1, Visit Pensacola will launch a refreshed industry site and a corporate Facebook page to share industry updates, news and community happenings with our stakeholders, partners and the community. This will be an opportunity to communicate with Visit Pensacola in real-time. Follow along on Facebook @VisitPensacolaInc and on the web at visitpensacola.org.
Visit Pensacola and SpringHill Suites Pensacola Beach attended Connect Marketplace in Louisville, Kentucky Aug. 25-29. Visit Pensacola secured a maxed-out appointment schedule and departed with three RFP’s, 17 leads, and four FAM requests.
Connect brings more than 6,000 planners and industry professionals together for the purpose of booking business. This massive event hosts five simultaneous appointment sessions for markets including sports, specialty, association, tour and corporate. Delegates can only choose one market segment which is done during the registration process.
The Trip Giveaway Promotion utilizing Facebook’s Trip Consideration feature to promote Pensacola to people in the “dream” stage of vacation planning is nearly complete. To date, the Dallas market has seen 12,118 conversions and reached 495,611 people. The drive market has seen 24,227 conversions and reached 720,568 people.
The series of six postcards sent over 14 days to select Atlanta zip codes is complete and was followed up with a digital component. We have seen an increase in web traffic from the area.
Visit Pensacola in partnership with Visit Florida hosted Dash of Ting, a video personality and influencer. Visit Florida is currently shooting a state-wide campaign where influencers partner with destination “local voices” to show authentic experiences. Tinger spent the day with Old Hickory Whiskey Bar owner Katie Garrett. Check out their experiences below.
Learn how to increase traffic to your website listing on VisitPensacola.com
Perdido Key: 1,703
Pensacola Beach: 1,554
States with largest registered visitors
Pensacola: Florida, Texas, Mississippi, Tennessee,
Perdido Key: Texas, Tennessee, Arkansas, Georgia
Pensacola Beach: Texas, Florida, Louisiana, Alabama, Missouri
Perdido Key: 1,598
International registered visitors
Pensacola: Germany, France, Australia, Canada
Perdido Key: Canada, Germany
Pensacola Beach: Belgium, Germany, Canada
Perdido Key: 61
Pensacola Beach: 286