Pensacola Selected by Canadian Traveller as Top American Trip 2019
Visit Pensacola is excited to announce that Pensacola has been selected as a “Top American Trip 2019” by the team at Canadian Traveller. As a result of the award, a journalist will be traveling down to do a destination story. Our destination will be featured in the next issue of America: Yours to Discover, set to release in July.
Pensacola to Be Featured in Total Divas and Chris Lane Country Music Video
Pensacola has been the center of attention for filming recently. ACM nominated artist Chris Lane shot his newest hit single music video on Pensacola Beach this month. To add, E! News Total Divas shot a girlfriend’s getaway episode that will air later this year. If you know of anyone interested in filming in the Pensacola Bay Area, please direct them to the link below.
Visit Florida Roadside Visits
Visit Pensacola will join Visit Florida April 28-May 3 for a series of roadside visits across our southeast markets. Over a series of four days, Visit Pensacola will meet with media in Nashville, Atlanta, and Birmingham to pitch the Pensacola Experience.
Recent Accolades and Media Coverage
Web Update with Digital Marketing Manager Shawn Brown
Have you reviewed your listing on VisitPensacola.com? Starting now we'll begin to see a significant increase in site traffic; I'll say the word spring break and summer. Year round we receive a lot of traffic, but it's this season we begin to see a big boost.
Visit Pensacola and Showcase are working together to make our site more successful than ever for organic and paid traffic. With all the great new content we add we are driving over 50% of our traffic through organic search and driving about 30% through paid advertising. As a team, we aren’t only interested in driving people to our site we want that experience to be the best experience our online guests can have. Throughout the past year, we have been converting the layout of pages to be more appealing and optimizing the look and feel for the best optimal mobile and desktop experiences. All this has allowed us to decrease bounce rates in almost all channels, both paid and organic. Sitewide we have decreased bounce by over 12% which means our guests are engaging more with our website and finding the information they need.
Why does this matter to you? One of our objectives is to drive traffic to our partner listings. The work we have been doing has increased partner listing views by over 16%!
Now is the time to make sure your listing is ready!
To maximize exposure, here are a few tips for optimizing your presence on our site.
- Update your photos and use good quality high-resolution photos to tell the story of your business.
- Add special offers to our website through our partner Extranet. Those special offers are also included in our monthly eNewsletter.
- Add a booking link and a low rate. Together this will cause a nice booking button to add additional flair when users are browsing website listings.
- Make sure you have all your social media links added and that they are working.
- Update your copy and double check your spelling and grammar.
As we work to do our best exposing your website listings to our guests. It's up to you to make sure your listing stands out among the rest. We’re already seeing a 13% uptick in traffic this time over last year.
In addition to your website listing here are a couple other to-do's to increase your digital footprint.
- Expand your social reach by authenticating Instagram with use.
We want to promote you on our social and digital channels. Authenticate your Instagram account so we can share your story and get your content seen by more people! Authenticate your Instagram account here: https://auth.crowdriff.com/app/visit-pensacola/auth
- Use our hashtag: Remind your staff to tag us and use the hashtag #experiencepcola on all social platforms so we can share and engage with your audiences.
As always, if you need assistance, you can always reach out to Shawn Brown for support, firstname.lastname@example.org
Adobe Summit – The Digital Experience Conference
Members of the Visit Pensacola team will be attending the 2019 Adobe Summit. This year’s conference theme focuses on experience marketing and aims to provide insights, tools and techniques on best practices. Stay tuned for an update and click here to learn more about the conference.
Pensacola Photo Trail Giveaway
Each month, Visit Pensacola will be doing a giveaway on social media to promote people to share their experiences and engage on social media. Followers will be asked to post photos with a specific Pensacola Photo Trail stop, hashtag #ExperiencePcola and tag @VisitPensacola. This month, we’ll be giving away a swag bag sponsored by the Flora-Bama! Snap it, hashtag it #ExperiencePcola and post it for a chance to be featured. Happy snapping!
Nashville Trip Giveaway Opportunity
Adventure and Family campaigns launched on March 1. Though our digital partners, we will run display, pre-roll and native ads. March 1- May 15, we will run a streaming TV (OTT) adventure ad targeting adventure seekers in our primary markets as well as Houston, Chicago, St Louis, Austin and Denver. We will track click-through rate, completion rate, web traffic, and arrivals. To add, we ran print ads in AAA Living North. Moreover, we are continuing to promote festivals, events, history and culinary through native advertising and paid social media