NY Times Travel Show
Steve Hayes and Nicole Stacey attended and had the chance to speak with attendees about Pensacola. It was also a great opportunity for the team to speak about the new direct flight starting June 6 to Newark, the Arts and Culture scene and Florida’s most beautiful beaches.
This year’s show reached a new record high of 35,568 attendees with an increase of 10% over 2018. Below is the attendance breakdown.
- 11,756 trade attendees including 1,221 media
- 23,812 consumer attendees
Upcoming Press Trips
Visit Pensacola is looking forward to a spring season packed full of press trips. Check out a few of the media we’re expecting below.
Toronto based sisters who focus on wildlife and outdoor photography (March)
Visit Pensacola Top Media Coverage
Visit Pensacola Meets with Southern Living
The Visit Pensacola PR team went to Birmingham this past month to meet with several editors from Meredith Corporation and Hoffman Media to pitch the Pensacola Experience and upcoming press trips for the year. There are over 25 brands between the two media groups, and several seemed interested including Southern Living and Coastal Living.
Event Coverage and Upcoming Activities
The Visit Pensacola team has been hard at work covering community events. Among those were the groundbreaking at Museum Plaza and Pensacon. For an upcoming look at March events, view our monthly press release below.
Marketing Trends Workshop
Earlier this month, Visit Pensacola hosted a marketing trends workshop for hospitality and tourism partners and stakeholders. The workshop was free and open to the public.
“As the central body responsible for building tourism as an economic engine for our community, this workshop allowed us to provide valuable tools and information to the industry,” President of Visit Pensacola Steve Hayes said. “It was a well-received day, and we’re excited to expand on the idea in the future.”
We’d like to thank those that attended, and for those interested, all presentations are online at visitpensacola.org.
Content Curation – What’s New and What’s Coming Up
Content is king in the marketing world which is why Visit Pensacola is always looking for unique ideas to engage its consumers across social media and the web through photos, videos, blogs and live content. This past month, the team capitalized on several daily holidays of which included National Pizza Day, National Drink Wine Day and President’s Day. You can check out the content below. If you would like your business to be included in upcoming content or have content ideas, please email Lindsey Steck at email@example.com.
Warm up your Winter Campaign
A geo-targeted campaign consisting of OTT, standard digital, native and paid social media encouraged travelers to visit Pensacola to “Warm up your winter.” A “weather-trigger” unit allowed us to show warmer weather options when temperatures reached certain points in the different markets. These messages were delivered to cold weather markets including DC/Northern Virginia, Chicago, St. Louis, Denver, Baltimore, Minneapolis/St Paul, Indianapolis, and Philadelphia. The campaign ended on February 28th.
On-going Experience Campaign
Print ads ran in AAA Living North, Midwest Living, the New York Times travel section and Southern Living promoting our Pensacola experience. We continue to showcase local events on social media, and featured Mardi Gras and Pensacon, among others, in native advertising.