International Media Marketplace

Nicole at Tradeshow

International Media Marketplace is a one-day appointment-based media deskside show. Visit Pensacola participated in 24 appointments consisting of journalist, editors, and freelancers. These appointments were a chance to introduce Pensacola and the various experiences one could have while vacationing. The highlight of the event was meeting with National Geographic who was very interested in our history and diversity. This is an annual event hosted by Trav Media. The showcase allows for writers, destinations and brands to collaborate on future stories and trips around the world.

NY Times Travel Show

Steve Hayes and Nicole Stacey attended and had the chance to speak with attendees about Pensacola. It was also a great opportunity for the team to speak about the new direct flight starting June 6 to Newark, the Arts and Culture scene and Florida’s most beautiful beaches.

Show floor NY Times Travel Show

This year’s show reached a new record high of 35,568 attendees with an increase of 10% over 2018.  Below is the attendance breakdown. 

  • 11,756 trade attendees including 1,221 media
  • 23,812 consumer attendees

Upcoming Press Trips

Visit Pensacola is looking forward to a spring season packed full of press trips. Check out a few of the media we’re expecting below.

 

hollysisson
Sisson Sisters
Toronto based sisters who focus on wildlife and outdoor photography (March)

Mummy Daddy & Me
Mummy, Daddy + Me

UK Family Influencers (April)

Camping & Caravanning
Camping and Caravanning Club Magazine

Editor-in-Chief Paul Laugurre will join us for a camping feature (April)


Visit Pensacola Top Media Coverage
 


Visit Pensacola Meets with Southern Living

The Visit Pensacola PR team went to Birmingham this past month to meet with several editors from Meredith Corporation and Hoffman Media to pitch the Pensacola Experience and upcoming press trips for the year. There are over 25 brands between the two media groups, and several seemed interested including Southern Living and Coastal Living.   

Southern Living

Event Coverage and Upcoming Activities

The Visit Pensacola team has been hard at work covering community events. Among those were the groundbreaking at Museum Plaza and Pensacon. For an upcoming look at March events, view our monthly press release below.

 

 

Marketing Trends Workshop

Earlier this month, Visit Pensacola hosted a marketing trends workshop for hospitality and tourism partners and stakeholders. The workshop was free and open to the public.

Marketing Trends Workshop

“As the central body responsible for building tourism as an economic engine for our community, this workshop allowed us to provide valuable tools and information to the industry,” President of Visit Pensacola Steve Hayes said. “It was a well-received day, and we’re excited to expand on the idea in the future.”

We’d like to thank those that attended, and for those interested, all presentations are online at visitpensacola.org.

Content Curation – What’s New and What’s Coming Up

Content is king in the marketing world which is why Visit Pensacola is always looking for unique ideas to engage its consumers across social media and the web through photos, videos, blogs and live content.  This past month, the team capitalized on several daily holidays of which included National Pizza Day,  National Drink Wine Day and President’s Day. You can check out the content below.  If you would like your business to be included in upcoming content or have content ideas, please email Lindsey Steck at lsteck@visitpensacola.com.

 

 

 

 

Warm up your Winter Campaign

A geo-targeted campaign consisting of OTT, standard digital, native and paid social media encouraged travelers to visit Pensacola to “Warm up your winter.” A “weather-trigger” unit allowed us to show warmer weather options when temperatures reached certain points in the different markets. These messages were delivered to cold weather markets including DC/Northern Virginia, Chicago, St. Louis, Denver, Baltimore, Minneapolis/St Paul, Indianapolis, and Philadelphia. The campaign ended on February 28th. 

Mobile ad

On-going Experience Campaign

Print ads ran in AAA Living North, Midwest Living, the New York Times travel section and Southern Living promoting our Pensacola experience. We continue to showcase local events on social media, and featured Mardi Gras and Pensacon, among others, in native advertising. 

Experience Ad