Showcase Pensacola Update
Visit Pensacola just completed the Warmup Your Winter campaign that ran Jan.- Feb. in Chicago, Denver, Philadelphia and Washington DC. This was to entice our cold-weather, direct- flight markets to defrost their toes in our snow-white sands. Tactics included Connected TV, standard digital and social media ads. The preliminary numbers show a 162% YOY website user increase from these markets.
On March 1st we launched a new campaign that positions the area as a “value” and lead potential travelers to Partner offers for Spring getaways. This will target our Drive markets, with emphasis on Birmingham and Baton Rouge and run March- April. We will be running Connected TV, standard digital, native, social media ads, and as email element.
Earlier this month, the Visit Pensacola team attended the 47th Annual Conference on Sail Training and Tall Ships in St. Pete Beach. Following a successful Tall Ships Pensacola festival in 2018, the organization wants to ensure that we’re prepared to be a future host port if the opportunity arises.
The team, along with other port representatives, were joined by ships’ masters, crew members, program administrators, educators, environmentalists, and festival managers for an information-packed three-day conference. Sessions addressed vessel operations, regulatory issues, administration and management, educational programming, media relations, marketing, funding, and port event organization.