Visit Pensacola’s event marketing mini grants are available for 2024. Annually, Visit Pensacola allocates funds from its budget to a grant program for local groups and organizations that coordinate events with a demonstrated history of visitor impact or the significant potential to draw visitors to the area. The maximum mini-grant request is $5,000. Mini-grant dollars are to be used 100% on the marketing of events creating awareness and bringing visitors from outside of Escambia County.
Information on guidelines and applications are linked here.
As a partner of Visit Pensacola, we value your feedback to help us better serve Escambia County and our local tourism industry. This survey will allow us to understand your experience as a Partner and how we can improve our efforts as your destination marketing organization. Click here to take the partnership survey!
Visit Pensacola is excited to announce the launch of two different stand-alone kiosks. One of the kiosks is located at the Pensacola International Airport and the second one is an outdoor kiosk at Plaza Ferdinand VII in Downtown Pensacola. Users can build itineraries complete with events, activities, and more, and email to themselves. The kiosks also feature robust content powered by VisitPensacola.com and a photobooth.
We're excited to feature distinguished speakers:
Escambia County Sheriff
Have you shared Winter Escape Deals with your visitors? The Winter Saving Cards are available! Please encourage your guests to stop by our Visitor Centers to pick up their savings cards. Browse our list of special offers available to holders of the Winter Escape Savings Card.
Smart Meetings
Visit Pensacola's Director of Sales & Services, Kaya Man, traveled to St. Thomas in December for the Smart Meetings. She was able to meet and network with 30 incentive meeting planners with Fortune 500 companies. Way to go!
Magic Torch PR Visit
Becky with Magic Torch PR based in the UK was able to make a trip to Pensacola in January. She was able to have a full PR day, sales tour, and experience our destination in person, while also attending a few meetings with the team as well. We are delighted to be working with Magic Torch and are excited for what's to come!
Snowbird Hootenanny and Snowbird Beach Bash
The Visit Pensacola Team was happy to attend several different snowbird events this season. The 9th Annual Snowbird Beach Bash on Pensacola Beach as well as the Snowbird Hootenanny's on Perdido Key. These events are a great way to meet and get involved with our Winter Visitors.
Denver Travel & Adventure Show
Visit Pensacola team members Shawn and Tia headed west to Denver, Colorado for Visit Pensacola's first Travel & Adventure Show of the year. The Travel & Adventure Shows are the industry's premier travel booking and planning events in the US. Consumers can meet with dozens of top destination, tour operators, and travel suppliers from around the world.
TravMedia Summit: IMM North America
Visit Pensacola's Vice President of Destination Development, Nicole Stacey, attended TravMedia's International Media Marketplace (IMM) in New York City. IMM is the leading global networking event connecting the travel industry with editors, journalists, broadcasters, and influencers.
Nicole had dozens of one-on-one media appointments to share Pensacola and The Way to Beach™!
Board Leadership for Destinations
Visit Pensacola President + CEO, Darien Schaefer, along with Chair, Rachael Gillette, & Vice-Chair, Warren Sonnen, traveled to Phoenix, Arizona for Board Leadership for Destinations. Collaborating with Destinations International, the Consortium curated a high-impact, 2-day immersion event, specifically for Destination Organization CEOs and Board Leadership to explore and examine the challenges ahead and identify potential solutions to ensure that the Board is ready to address these issues head-on. The Visit Pensacola Board of Directors is ready to apply their takeaways and hit the ground running. Way to go!
NYC Travel & Adventure Show
Visit Pensacola team members Kaya Man and Lindsey Jackson traveled to the Big Apple for the NYC Travel & Adventure Show. Visit Pensacola was a portion of the Northwest Florida Beaches booth. Over 5,000 people went through the booth along with 1200 sign ups. Lindsey was able to participate on a panel for travel advisors and agents along with Miami and Key West and had an audience of over 250 people. Great work representing Pensacola, ladies!
Destinations Florida Tourism Day
Visit Pensacola President and CEO Darien Schaefer and Vice President of Destination Development Nicole Stacey traveled to Tallahassee for Destinations Florida Tourism Day. They were able to join tourism industry professionals and colleagues to hear from legislative leaders and meet with policymakers to educate them about the issues that impact tourism in our area.
In honor of National Plan For Vacation Day, Visit Pensacola created a content campaign throughout the month of January. We kicked it off at the beginning of the month announcing a trip giveaway. We posted trip ideas, seasonal content, and more to inspire people to plan a vacation to Pensacola. To top it all off, at the end of the month we awarded one winner a 3-night stay in Pensacola. See below some of the seasonal content we posted throughout the month.
Visit Pensacola is the official destination marketing organization for Escambia County which includes Pensacola, Pensacola Beach and Perdido Key. With over 460 years of rich history and 18 miles of sugar-white sand beaches bordered by the emerald-green waters of the Gulf of Mexico, visitors from all over the world are lured to our pristine shores every year.
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