Partner Report

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media

A Message to Our Partners: Celebrating America’s #1 Beach

NEW PARTNER BADGE: CELEBRATE AMERICA'S #1 BEACH

Pensacola Beach was named the #1 Best Beach in the U.S. by Condé Nast Traveler’s Readers’ Choice Awards. Visit Pensacola is using this honor across all marketing channels to boost awareness and encourage visits throughout 2026.

We’re excited to share a new Approved Partner Badge, created to celebrate Pensacola Beach being named #1 Best Beach in the U.S. by Condé Nast Traveler readers.

Below, you’ll find the custom badges, simple use standards, and social media graphics to use. This partner-friendly asset allows you to highlight this national recognition in your marketing while respecting Condé Nast Traveler’s licensing guidelines.

This is the first of several tools we’ll be rolling out. For now, we invite you to begin using the badge where appropriate to help amplify this achievement across our destination. More tools and campaign updates are coming soon.

Get the Badge and Read Use Standards

Add Your Offers for Sun Belt Basketball

Visit Pensacola will again promote our partner's deals and offers to spectators visiting the area during the 2026 Sun Belt Basketball Championships. This program is exclusive to Visit Pensacola partners and is free of charge. The Visit Pensacola website will have a dedicated page where visitors can view the compiled list of deals and offers and will encourage them to visit your business.

REGISTER FOR FEBRUARY HOSPITALITY ROUNDTABLE LUNCHEON

We're excited to feature distinguished speakers from the following sectors:

Escambia County Sheriff's Office
Andy Hobbs, Chief Deputy Sheriff

Pensacola Police Department
Lt. Pat Bradley, Pensacola Police Department

Escambia County Public Safety Department
Travis Tompkins, Emergency Manager

Tuesday, February 17th
11:30 AM - 1:30 PM

LAST CALL: FEATURE YOUR BUSINESS IN THE 2026 INSIDER GUIDE

Seize the opportunity to promote your business in Visit Pensacola's 2026 Insider Guide. Showcasing your business puts it front and center for travelers - whether planning a future visit or exploring it right now. The Insider Guide is an opportunity to capture their attention and bring them to your business.

Our readers are actively planning their Pensacola adventures, actively seeking information on accommodations, dining, and activities. Last year, a hard copy of our insider guide was distributed to 75,000 travelers and planners.

Explore the 2026 Insider Guide Media Kit to discover more about advertising rates and specifications. If you have any questions, please contact Nicole Stacey at nstacey@visitpensacola.com.

The deadline to submit is January 30th, 2026.

From the 1500's with Love: Celebrate America's 250th in Pensacola

Visit Pensacola Launches America 250 Community Information Hub, Announces From the 1500s with Love Campaign, and Partners with Historic Trust and Fiesta Pensacola on Educational Programming

Read the full press release

Visit Pensacola encourages organizations hosting historically themed programming to submit events through the Visit Pensacola calendar for inclusion on the hub at www.visitpensacola.com/events/submit-an-event/.

The America 250 landing page will continue to expand with partner resources, curriculum-friendly content, and community storytelling to support residents, schools, and visitors as Pensacola honors this once-in-a-generation commemoration.

For related questions, please email pr@visitpensacola.com.

We're Hiring!

Visit Pensacola is looking for a Full-Time Administration Assistant and a Partner Relations Manager to join our team! If you know someone who would be a great fit, please share this opportunity! Check out the job posting here.

Call for Deals

We are currently seeking deals/ special offers tied to several upcoming opportunities. Please submit your offers so we can feature them. Don't miss this opportunity to showcase your business to our visitors and drive more users to your website!

Check out current deal requests

INTRODUCING THE NEW VISIT PENSACOLA WEBSITE ANALYZER TOOL

Is your website ready for the next phase of search? With AI reshaping how travelers plan vacations, now’s the time to prepare. Use the Visit Pensacola GEO Analyzer to check your website’s performance for Generative Engine Optimization and SEO.

What's Visit Pensacola Been Up to This Month?

December Gallery Night

We had a BLAST handing out hot chocolate at the December Gallery Night. It was great to see so many smiling faces and everyone enjoying all the holiday festivities in Downtown Pensacola. Thank you to everyone who stopped by!

Quarterly Marketing Meeting

We held our first Quarterly Marketing Update of the year, where the Visit Pensacola team highlighted what’s ahead for 2026! Showcase Pensacola kicked off the session with a marketing update and spring campaign rollout, followed by a social media and PR overview from Blake Howerton and Lindsey Steck Jackson. Web and Digital Manager Shawn Brown shared an update on AI initiatives and unveiled new digital tools designed to support our partners, and we closed with a powerful celebration of Pensacola Beach being named the No. 1 Beach in the U.S. by Condé Nast Traveler, with remarks from Visit Pensacola President/CEO Darien Schaefer and Innisfree Hotels CEO Ted Ent.

TravMedia’s International Media Marketplace (IMM)

Nicole headed to New York City for TravMedia's International Media Marketplace (IMM). IMM is the leading global networking event connecting the travel industry with editors, journalists, broadcasters, and influencers.

Nicole had two dozen one-on-one media appointments to share what Pensacola, Pensacola Beach, and Perdido Key have to offer.

Snowbird Hootenannys

Jennifer represented Visit Pensacola at the Perdido Key Area Chamber's Snowbird Hootenanny event at the iconic Flora-Bama.This event series is a great way for us to connect with our winter visitors and share valuable information about the Pensacola Bay Area. Winter visitors significantly contribute to the Pensacola Bay Area's economy by boosting tourism and supporting local businesses during the off-season. We love our winter visitors!

HatchMark College Night

Shawn and Blake enjoyed meeting and chatting with dozens of students at HatchMark Studio's College Night. Did you know Visit Pensacola offers an internship program? It’s a hands-on opportunity to gain real-world experience and see what it’s like to work at a destination marketing organization right here in Pensacola. Thanks for having us, Hatchmark!

NY Travel & Adventure Show

The Northwest Florida Beaches Coalition—representing Pensacola and seven other Northwest Florida beach counties—participated over the weekend in the nation’s largest consumer travel show! By working together, the coalition creates a prominent, front-and-center presence that highlights the diverse outdoor adventures found across Northwest Florida.

Visit Pensacola Director of Sales, Kay Man, leads the coalition’s sales initiatives, overseeing the full build-out and coordination of the booth.

Additionally, Visit Pensacola Marketing & Communications Manager, Lindsey Steck-Jackson, hosted a three-panel discussion in the Destination Theater, engaging media, travel agents, and travel advisors with stories and insights from Northwest Florida’s beaches

December Earned Media + Public Relations Efforts

Traditional Media

InsideHook

The 14 Best US Towns for Solo Travelers

Southern Living

Winter Is The Best Time To Visit This Florida Beach Town For Less Crowds And Crystal-Clear Waters

Condé Nast Traveler

The Best Cities in the United States: 2025 Readers’ Choice Awards

Go RVing

Saltwater and Songbirds: An RV Journey Along The Gulf Coast

About Visit Pensacola

Visit Pensacola is the official destination marketing organization for Escambia County, representing Pensacola, Pensacola Beach, and Perdido Key. As America’s First Settlement, founded in 1559, and home to the #1 beach in the U.S., as voted by Condé Nast Traveler readers, the Pensacola Bay Area blends more than 465 years of history with nearly 40 miles of sugar-white sand and emerald Gulf waters. Visit Pensacola is responsible for building tourism as a key economic driver for Escambia County through destination marketing, visitor inspiration, and supporting the local hospitality community.