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Cookie Notice

Visit Pensacola uses cookies on its website. By using the website, you consent to the use of cookies. To make the website work properly, we sometimes place small data files called cookies on your device. This list is accurate as of June 1, 2018.  Because we are always updating our site and changing business partners, please check back regularly for updates.

This Cookie Notice is part of our Privacy Policy and outlines, for each cookie that is set on your device when you visit our website, its purpose, information collected when you visit our website and third-party sites, how to opt out, and a link to a website where you can withdraw consent to being tracked by third parties. Session cookies are automatically deleted at the end of your browsing session. Persistent cookies remain on your device for the duration of each specific cookie, until its expiration date or until you delete it, whichever comes first. Unless otherwise stated, the cookies listed below are persistent.

Each cookie serves one of four different purposes: essential, service enhancement, analytics, or advertising/targeting. The cookies on our site will not be used for any purpose other than as stated below.

Essential cookies

These cookies are essential, or strictly necessary, for the operation of the websites, because they enable you to freely move through the website. If you do not permit the use of these cookies, your visit to the website may be impaired. For example, these cookies remember your preferences as you move around the website. (vp-cookie-agreement) is a cookie controlled by Visit Pensacola that lets the website know if your device has acknowledged the privacy and cookie notice. This cookie expires after ten years. Do not use our websites if you do not want to receive this cookie.

Google Tag Manager is our administrative tool to configure which cookies are delivered via the Site. Do not use our websites if you do not want to receive this cookie.

Service Enhancement cookies

These cookies enable us to provide the functions and contents of the Site tailored to your specific needs, as these cookies store your preferences. In addition, these cookies can be used to enable videos on our Site and enable sharing with social networks.

AddThis buttons spread content across the Web makes it easy for visitors to bookmark and share with other people.

Lotame’s technology is used to build customized audiences built on first and third-party data.

Analytics Cookies

These cookies collect data on how the website is used, for example, which pages of the website were most frequently visited. These cookies provide us with analytical data on the performance of the website and clues as to how to improve it.

Google Universal Analytics is a web analytics service from Google, Inc. Google Analytics sets a cookie on your device for the purpose of recognizing you on an anonymous basis. We use the data received from Google Analytics for business planning, operations, and marketing activities aimed at understanding better how to improve the contents of our Site and the associated user experience. While the cookie is persistent, the data expires in two years. Information that may be collected includes:

  • Anonymous (ad views, analytics, browser information, cookie data, date/time, demographic data, hardware/software type, internet website provider, interaction data, page views, serving domains)
  • Pseudonymous (IP address (EU PII), search history, location-based data, device ID (EU PII))
  • PII (name, address, phone number, email address, login, EU- IP Address, EU- Unique Device ID)

Arrivalist provides services to government-funded or government-related destination marketing organizations. Their services measure the effectiveness of marketing campaigns by measuring – in aggregate – which messages are most effective at influencing users to visit. Information collected includes Non-PII information related to the user’s device’s destination (on a city level), which marketing messages the user has been exposed to and subsequent changes in the user’s destination on a market – by – market basis. None of the information we collect is personally-identifiable and the destination information that we collect is only the on the city level. (i.e., device 12345 was exposed to Ad 1 and 2 in City A and moved to City B).

  • You can opt out of Arrivalist cookies at
  • You can opt out of Arrivalist device id tracking

Quantcast provides real-time detailed audience profiles for advertisers to buy, sell, connect and learn more about what consumers are doing online.

ADARA ( provides digital advertising and analytic services so Internet publishers can better reach users who are most likely to be interested in their products and services.

Advertising Cookies

These cookies collect information about your visit to our Site for the purpose of retargeting (showing you Visit Pensacola ads on other websites) and behavioral advertising (showing you ads on other websites based on your browsing history). These cookies help Visit Pensacola understand which online advertising is working to bring visitors to our website before or after they have seen a digital Visit Pensacola advertisement. is the display advertising subsidiary of AOL Corp.

Amazon Associates product advertising API allows publishers to advertise Amazon products on their websites using product search, customer reviews, wish lists and lookup capabilities.

AppNexus is an online advertising exchange.

BidSwitch is an ad exchange and online advertising platform.

BlueKai operates an auction based, online data exchange.

Datalogix leverages purchase-based audience targeting to improve viewer engagement and retention.

Doubleclick is the Google ad technology foundation used to create, transact, and manage digital advertising.

Facebook is a social media platform that enables websites to provide engaging social experiences to users. (Information collected is subject to your Facebook and Instagram account settings.)

OpenX is an open source advertising community that develops independent ad servers and services.

Quantcast provides real-time detailed audience profiles for advertisers.

Rocket Fuel is a real-time targeting company that improves digital advertising targeting.

Trade Desk is a buying platform for digital media.

Information collected by each may include:

  • Anonymous: browser information, date/time, hardware/software type, internet service provider, page views.
  • Pseudonymous: IP address (EU PII), device ID (EU PII), search history.
  • PII (name, address, phone number, email address)

How to control cookies

You can control and/or delete cookies as you wish – for details, see,, or

You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. Note that when you opt out of being tracked and/or targeted by some companies, they set a cookie in your browser to indicate that you have opted out.