March 26, 2026 4:00 PM –6:00 PM

2026 Downtown Wine Madness

Stop what you’re doing because this is about to be your new favorite Spring tradition.

Forget three-point buzzers. This year, the Downtown Improvement Board is bringing you March Wine Madness presented by Levin Papantonio Law Firm. Think bracket-style competition, but with wine instead of basketball and way more fun!

We’re featuring 16 wines over the course of 6 weeks, and you get to taste and vote for your favorites. The best part is you’ll be doing it while supporting and visiting your favorite downtown Pensacola businesses. Each week, participating businesses will host tastings and showcase the wines going head-to-head in that round.

At every location, you’ll find a tasting card with details about the wine plus a QR code to scan and cast your vote. Simple. Fun. A little competitive.

Follow along on our socials to see which wines are advancing and where the next round will be hosted. Then head downtown to taste the matchup and help decide who moves on.

Sip. Scan. Vote. Repeat.

Stay tuned. The bracket is about to begin.

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