January 1, 2026 12:00 PM –3:00 PM

Polar Bear Plunge 2026

Polar Bear Plunge

Wash off 2025 with our Polar Bear Plunge! Head to Pensacola Beach at 2 p.m. and plunge (safely) into the Santa Rosa Sound at the annual Polar Bear Plunge. Our signature spot, Paradise Bar & Grill!

Hundreds of dippers and spectators – many dressed in costume – flock to the beach to participate in this long-established tradition.

Registration begins at noon and the fee is $15 cash per person and participants will receive a Polar Bear Plunge t-shirt or a $10 registration donation to participate without the t-shirt and $5 Cub Club for ages fifth grade and under (no shirt). All proceeds go to the Pensacola Beach Chamber of Commerce to fund events on the Island.

REGISTER HERE

Plunge at your own risk, water shoes are encouraged.

For more information, call (850) 932-1500

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