President’s Message

This past month we saw the most successful National Travel and Tourism Week to date. On behalf of everyone at Visit Pensacola, I’d like to say thank you to those that participated and helped make it happen. Throughout the week, we had the opportunity to communicate just how viable tourism is to Escambia County and I am excited to continue that message as we move into the summer travel season. That being said, Visit Florida is hosting a regional conversation with President and CEO Ken Lawson on Thursday, June 14, from 11:30 a.m. – 1:30 p.m. at the Embassy Suites Destin / Miramar Beach. I’d like to personally invite you to attend this free luncheon to discuss the new Visit Florida marketing plan and co-op program, as well as dialogue with Ken as we all work to gather industry feedback for upcoming programs and services. For more information and to register, click here. I hope to see you all there.

Steve Hayes, Visit Pensacola President

Marketing & Communications

Over the past month, Visit Pensacola has been hard at work releasing a new creative message, the Pensacola Experience. You’ll notice the replacement of the corporate logo from external content with a brighter more fluid concept. Recent research showed that the Pensacola Bay Area can be many different things depending on who you talk with. To best share that, we are now inviting travelers to experience our variety of options. We’ve identified six broad categories to help capture the local experience and create the connections potential visitors seek. With that, we’d like to urge you and your guests to share your unique Pensacola experiences on social by using the hashtag #experiencepcola. Additionally, if anyone inside your organization has a unique story to share, please bring it to our attention. We are always open to blog contribution and different forms of storytelling. To view the full new creative concept, click here.


Make plans now to attend FPRA’s 80th Annual Conference this summer, August 5-8, and learn the latest industry trends and best practices, ensuring you’re prepared to handle today’s and tomorrow’s communications challenges. To learn more and to register, click here

Over the past month, Visit Pensacola has been hard at work hosting Media Familiarization Groups (FAMs). Kyler and Mad, a YouTube blogging family, has made and shared a video on our destination for a trip giveaway in partnership with Visit Florida and it has over 200,000 views! To add, we hosted two other groups in conjunction with Visit Florida. We should begin seeing coverage here soon.


Other recent news includes full local coverage on National Travel and Tourism Week 2018 and being named Florida’s Most Beautiful Place by Conde Nast Traveler. Additionally, Pensacola has been receiving an ample amount of film requests including HGTV and E! Network’s Total Divas.

Sales & Services

SkillsUSA State Championships saw the largest attendance in recent years. More than 1,500 students plus chaperones, teachers, parents and exhibitors were in the Pensacola area for the two-day competition generating approximately 1,800 room nights city-wide. SkillsUSA will return to Pensacola in April 2019 and 2020.

SkillsUSA will hold its State Directors Planning Meeting in Pensacola in August 2018. More than 60 representatives of SkillsUSA nationwide are expected to attend the three-day meeting and will have the opportunity to discover Pensacola.


The Florida Trust for Historic Preservation Board of Directors has selected Pensacola as host city for their Annual Historic Preservation Conference on May 14-18, 2019. The conference is expected to bring approximately 300 historians and culture preservationists to the Pensacola area. During the next 12 months, the story of Pensacola’s rich history and revitalization efforts will be shared with more than 2,700 of the association’s members via newsletters, conference website, press releases, media alerts and social media, as the Florida Trust for Historic Preservation promotes the Pensacola conference.


Welcome New Partners

April new partner: 

Brew Ha Ha Pensacola


Visitor Center Information

The Visitor Information Centers continue to serve as an all-encompassing guest services center and welcome location. We encourage you to send your guests to one of the area centers to gather key information, discounts, local merchandise and fun activities. Monthly, the centers host events that include live drawings and meet and greets, artistic popups and so much more!


Pensacola: 4,047               

Perdido Key: 1,861          

Pensacola Beach: 1,710

Telephone Assists:

Pensacola: 1,107

Perdido Key: 84

Pensacola Beach: 236

States with largest registered visitors:

Pensacola: Florida, Alabama, Illinois, Texas, Louisiana

Perdido Key: Illinois, Michigan, Missouri

Pensacola Beach: Florida, Texas, Indiana, Alabama, Georgia

International registered visitors:

Pensacola: Australia, Canada, Denmark, France, United Kingdom

Perdido Key: Canada, Australia, Germany

Pensacola Beach: Canada, France, Germany  


Upcoming Meetings & Events

Tourist Development Council Quarterly Meeting

Date: Tuesday, June 12, 2018 - 3:00 PM
Location: Pensacola Bay Center, 201 E. Gregory Street

Hospitality Round Table 

Date: June 19, 11:30 a.m. – 1 p.m.

Location: Xiscali Mexican Restaurant

Grant Workshop

Date: Friday, June 8, 2018 - 3:00 PM
Location: Visit Pensacola, 1401 E. Gregory Street

Finance Committee

Date: Tuesday, June 26, 2018 - 1:00 PM
Location: Pensacola Sports, 101 W. Main Street

Sales & Services Committee

Date: Tuesday, June 26, 2018 - 3:30 PM
Location: Voices of Pensacola, 117 E. Government Street

Board of Directors Meeting - June

Date: Wednesday, June 27, 2018 - 3:00 PM
Location: Pensacola Museum of Art, 407 S. Jefferson Street