Marketing & Communications
Over the past month, Visit Pensacola has been hard at work releasing a new creative message, the Pensacola Experience. You’ll notice the replacement of the corporate logo from external content with a brighter more fluid concept. Recent research showed that the Pensacola Bay Area can be many different things depending on who you talk with. To best share that, we are now inviting travelers to experience our variety of options. We’ve identified six broad categories to help capture the local experience and create the connections potential visitors seek. With that, we’d like to urge you and your guests to share your unique Pensacola experiences on social by using the hashtag #experiencepcola. Additionally, if anyone inside your organization has a unique story to share, please bring it to our attention. We are always open to blog contribution and different forms of storytelling. To view the full new creative concept, click here.
Make plans now to attend FPRA’s 80th Annual Conference this summer, August 5-8, and learn the latest industry trends and best practices, ensuring you’re prepared to handle today’s and tomorrow’s communications challenges. To learn more and to register, click here.
Over the past month, Visit Pensacola has been hard at work hosting Media Familiarization Groups (FAMs). Kyler and Mad, a YouTube blogging family, has made and shared a video on our destination for a trip giveaway in partnership with Visit Florida and it has over 200,000 views! To add, we hosted two other groups in conjunction with Visit Florida. We should begin seeing coverage here soon.
Other recent news includes full local coverage on National Travel and Tourism Week 2018 and being named Florida’s Most Beautiful Place by Conde Nast Traveler. Additionally, Pensacola has been receiving an ample amount of film requests including HGTV and E! Network’s Total Divas.
Sales & Services
SkillsUSA State Championships saw the largest attendance in recent years. More than 1,500 students plus chaperones, teachers, parents and exhibitors were in the Pensacola area for the two-day competition generating approximately 1,800 room nights city-wide. SkillsUSA will return to Pensacola in April 2019 and 2020.
SkillsUSA will hold its State Directors Planning Meeting in Pensacola in August 2018. More than 60 representatives of SkillsUSA nationwide are expected to attend the three-day meeting and will have the opportunity to discover Pensacola.
The Florida Trust for Historic Preservation Board of Directors has selected Pensacola as host city for their Annual Historic Preservation Conference on May 14-18, 2019. The conference is expected to bring approximately 300 historians and culture preservationists to the Pensacola area. During the next 12 months, the story of Pensacola’s rich history and revitalization efforts will be shared with more than 2,700 of the association’s members via newsletters, conference website, press releases, media alerts and social media, as the Florida Trust for Historic Preservation promotes the Pensacola conference.
Welcome New Partners
April new partner:
Brew Ha Ha Pensacola
Visitor Center Information
The Visitor Information Centers continue to serve as an all-encompassing guest services center and welcome location. We encourage you to send your guests to one of the area centers to gather key information, discounts, local merchandise and fun activities. Monthly, the centers host events that include live drawings and meet and greets, artistic popups and so much more!
Perdido Key: 1,861
Pensacola Beach: 1,710
Perdido Key: 84
Pensacola Beach: 236
States with largest registered visitors:
Pensacola: Florida, Alabama, Illinois, Texas, Louisiana
Perdido Key: Illinois, Michigan, Missouri
Pensacola Beach: Florida, Texas, Indiana, Alabama, Georgia
International registered visitors:
Pensacola: Australia, Canada, Denmark, France, United Kingdom
Perdido Key: Canada, Australia, Germany
Pensacola Beach: Canada, France, Germany
Upcoming Meetings & Events
Tourist Development Council Quarterly Meeting
Date: Tuesday, June 12, 2018 - 3:00 PM
Location: Pensacola Bay Center, 201 E. Gregory Street
Hospitality Round Table
Date: June 19, 11:30 a.m. – 1 p.m.
Location: Xiscali Mexican Restaurant
Date: Friday, June 8, 2018 - 3:00 PM
Location: Visit Pensacola, 1401 E. Gregory Street
Date: Tuesday, June 26, 2018 - 1:00 PM
Location: Pensacola Sports, 101 W. Main Street
Sales & Services Committee
Date: Tuesday, June 26, 2018 - 3:30 PM
Location: Voices of Pensacola, 117 E. Government Street
Board of Directors Meeting - June
Date: Wednesday, June 27, 2018 - 3:00 PM
Location: Pensacola Museum of Art, 407 S. Jefferson Street