November Packed Full of Events
The Visit Pensacola team has had a busy month, covering events nearly every weekend. The month began with two full weeks of Foo Foo Festival and continued with the 2018 Thunder Beach Autumn Rally and the Frank Brown International Songwriter’s Festival. Following that, we switched to holiday coverage and celebrated with the launch of the Visit Pensacola Holiday Cube. Event coverage is a vital part of integrated marketing. It shows visitors what is happening in real time and taps in to the inspiration level of travel. Have an upcoming event you’d like us to feature? Email Lindsey Steck, at email@example.com.
Showcase Pensacola Update
Showcase Pensacola has been hard at work since the release of the 2019 fiscal year plan. Released to the public the same day as the board meeting, their plan included new media buys, print and digital strategy for FY 2019.
To add to that, Showcase has played a large role in the creation of the Visit Pensacola Holiday Cube. Many hours of design work and grit were required to create, build and deliver on the ground results in Plaza de Luna and additionally, in Cordova Mall.
We invite you to share your holiday cube photos with us by tagging us @VisitPensacola or using #ExperiencePcola.
More on the Visit Pensacola Holiday Cube, the unveiling was a huge success with the local community. Visit Pensacola went live on Channel 3 News and we’ve continued to see coverage of the event and community action with the cube. Don’t forget to share your elfies with us by using the hashtag #experiencepcola
Visit Pensacola Partners with FADMO and Clean the World to Aid Hurricane Relief
This past month, Visit Pensacola and surrounding destinations joined the Florida Association of Destination Marketing Organizations (FADMO) to prepare more than a thousand hygiene care packages for Hurricane Michael victims in Gulf and Bay County. The morning took place at the Grand Marlin Restaurant and Oyster Bar on Pensacola Beach with more than 40 volunteers participating. To add, Visit Pensacola took the Gulf County and Panama City CEO on air with Wendi Summers for our monthly NewsRadio Panel expert to talk about relief efforts and how the community can best get involved)
Visit Pensacola Heads to Nashville
Visit Pensacola alongside Brent and Candy from Cat Country Radio were live from the Visit Pensacola Sandbox in Nashville, TN during the Country Music Awards. Together they met with over 80 country music artists to interview and chat about their favorite things to do in Pensacola. While in Nashville, Visit Pensacola was also running a trip giveaway with local Sinclair station Fox News 17. Nicole Stacey had the opportunity to interview with the station on why Nashville should be visiting Pensacola. This trip allowed for participants to sign up to win a weekend getaway in Pensacola.
Continued Service and Learning
This past month, Marketing Associate Lindsey Steck had the opportunity to be a content curator for EntreCon, a local conference focused on infusing purpose and focus on community into yourself and business. She had the opportunity to sit in on renowned speaker and author Jon Gordon and on Delta’s CFO, Craig Meynard. See what valuable lessons she learned.
Additionally, Steck attended the Florida Public Relations Association Passport workshop for navigating social media analytics. A hot topic, this session dove into strategy and reporting. Review the full deck here.
Director of Marketing and Communications Nicole Stacey had the opportunity to lead Leadership Pensacola’s Civic & Government Day with three other alumni. The day was to introduce the present class to community leaders and give them a glimpse into local government in Pensacola.
Visit Florida hosted their Leadership Summit in Bonita Springs, Fla. Destinations from the state attended to talk about strategy for the upcoming year. The two-day conference was full of conversation, ideas and ways that the state can continue to make the tourism industry better. Look for more information and opportunity throughout the year.
Hot Off the Press
Pensacola has been making waves this month in top publications and digital outlets. Check out our features below.