President’s Message

Spring break is officially here, and I’m excited for all of us to kick off the season and welcome this wave of travelers. It’s important to remember to remind our guests to enjoy a fun and safe spring break. Our team has added a few resources and tips to make sure that our beaches and the surrounding areas are given the respect that they deserve.

It’s been a busy month at Visit Pensacola, and first and foremost I’d like to thank everyone that attended our Marketing Trends Workshop. As a catalyst for tourism and economic growth, it was an excellent opportunity to provide resources to the industry, and I’m excited for us to expand on it in the future. All the presentations are available at, and I’d strongly encourage you to look at the content.

Marketing Trends Workshop

The grant committee met this past month and heard a total of nine grant applications. Following the scoring and recommendation of the committee, the board voted for six of the grants to receive funding for a total award amount of $53,043. Each fiscal year, Visit Pensacola allocates funds from its annual budget to a grant program for local groups and organizations that coordinate events or visitor experiences with a demonstrated history of visitor impact or significant potential to draw visitors to the area. The next call for grants will be in April for any events being held October 1, 2019 – March 31, 2020.

To add to the grant festivities, Foo Foo Festival grant applications are due April 26. This year, Visit Pensacola will be supporting Foo Foo Festival and the Vacation Artfully initiative. Director of Marketing and Communications Nicole Stacey is serving as the curator for Foo Foo Festival for which she is responsible for grants. To be clear, these grants are separate from Visit Pensacola and are for arts and cultural events taking place between Oct. 31 – Nov 11, 2019. We’re excited to be involved and to support something so important to the community.

Finally, the Florida legislative session is set to begin on March 5. As always we will be closely watching this year’s session for any bills that may positively or negatively affect tourism in the state as well at the local level. Continue to watch this newsletter or other communications from Visit Pensacola for any updates.


Steve Hayes