FREE PR & Marketing Opportunities with Visit Pensacola

Visit Pensacola has several free PR & marketing opportunities for Visit Pensacola partners. Here are a few to make sure you’re taking advantage of your partnership benefits.

  • Social Media: Visit Pensacola has over 300,000 followers on its social media platforms. Make sure you’re doing these things to ensure that you’re being seen in the destination.
    • Tag @visitpensacola on Instagram Stories, Instagram, Facebook, and Twitter – This has many benefits. 1) It shows up in our tagged feed. 2) We can add your content to our channels easily.
    • Instagram Stories Event Sharing – Every Wednesday, our team shares upcoming events on Instagram Stories. Please remember to post about your events on your own platform so that we can reshare the information.
    • Hashtag – People use hashtags on social media (specifically Instagram & Facebook) to find things. Make sure you’re using the official Visit Pensacola hashtag #Experiencepcola along with destination location hashtags #Pensacola #Pensacolabeach and #PerdidoKey so that you’re showing up in search.
    • Training – If all of this is over you’re head, or you’re looking for social media best practices, Visit Pensacola is happy to provide a social media training session.
    • Instagram Guides: Instagram guides are exclusively for Visit Pensacola partners. To see what the team has been up to, click here.
  • Public Relations
    • Visit Pensacola Local Guide Program: Visit Pensacola is excited to kick this local micro-influencer campaign off. Visit Pensacola Local Guides are a local curated group of destination storytellers. We send them to your businesses to do social media coverage and write online reviews to help generate local awareness of your business. If you’re interested in participating, please contact Lindsey Steck at 
  • Website
    • Add your events to our calendar here.
    • Remember to update your listing! Adding high-resolution photos, hours, and information goes a long way.
    • Deals – Add your deals to the extranet for extra exposure on the website.

Join Darien Schaefer for Coffee with the CEO on August 3rd

Join President and CEO Darien Schaefer for his monthly Coffee with the CEO segment. On the first Tuesday of every month, we invite partners to stop in for small group round table discussions at a rotating neighborhood coffee shop. This is a great time to ask questions you normally wouldn’t in larger meetings or to learn more about Visit Pensacola

Where: Apple Market

When: Tuesday, Aug. 3, 2021, 7:30-8:30 a.m.

Register for the August Hospitality Roundtable at Pensacola International Airport

Join Visit Pensacola on Aug. 17 at the Pensacola International Airport to hear from airport leaders. Please Register by Saturday, Aug. 14. For more information and to register, click here

Partnership Renewals Have Been Sent!

Partnership renewals have been sent. Please look for them in the mail and in your inbox. If you have any questions such as upgrading your partnership or adding a business,  please email Partner Relations Manager Melissa Bailey at  We look forward to continuing our joint successes. 

Sun Belt RFP’s Have Been Sent, Please RSVP by August 16

The Sun Belt Conference Championships are set to take place in Pensacola March 3-7, 2022. To prepare, Visit Pensacola has distributed RFP’s to hoteliers for hosting teams. Please respond to Kaya Man at  by August 16 whether you are or are not interested so that we can make a record.

VOTE NOW – Pensacola is in the Running for Southern Living’s “The South’s Best 2022”

Voting for Southern Living's "The South's Best 2022" awards are now open, and we are excited to share that Pensacola has been nominated for the following categories: 

  • South's Best Family Getaway - Pensacola, FL 
  • South's Best Beach Town - Pensacola / Pensacola Beach, FL 

Please take the survey and vote here.

Congratulations to our June Hospitality Hero, Sam Olson

SamAs a way to say thank you to the hard-working individuals in the hospitality and tourism community, we’re excited to announce that in addition to the annual Hospitality Hero Awards, Visit Pensacola will be awarding a monthly Hospitality Hero. We’re excited to announce that June’s Hospitality Hero is Sam Olson, Barista at Apple Market. Here’s what one loyal customer had to say.

“Sam considers a positive attitude as the most important part of her uniform. She is genuine and caring. Her regulars with four legged friends always get the special treatment when they arrive when she runs to greet them in their cars with treats for each of them.”


Welcome New Partners