Visit Pensacola Event Grant Program
Annually, Visit Pensacola allocates funds from its budget to an event grant program for groups and organizations that coordinate events or visitor experiences with a demonstrated history of visitor impact or significant potential to draw visitors to the area.
The Visit Pensacola event grant program’s main purpose is to attract visitors overnight while engaging the local community with more experiences.
Visit Pensacola Event Marketing Grant Program Now Accepting Applications for Events Taking Place Oct. 1, 2024 – Sept. 30, 2025
The grant deadline is June 4, at 12 p.m. and applications must be submitted electronically. Grant workshops will be hosted at the dates and times below in the Bowden Building at 120 Church Street. All grant applicants are required to attend one of the workshops.
Most notable changes to the program include the assistance of Visit Pensacola and its marketing agency of record for out-of-market marketing efforts. For awarded grants, 25% is available to use on operations and 75% of the funding will go to marketing outside of the destination.
Workshop Dates
- April 15, 11 a.m. – 12 p.m.
- April 19, 8 – 9 a.m. and 12 – 1 p.m.
- April 26, 1 – 2 p.m.
- April 29, 11 a.m. – 12 p.m.
Grants Resources
Click here for the online application.
Other Tourism-Related Grant Programs
Visit Pensacola Mini-grants
Visit Pensacola’s event marketing mini grants are available for FY 2024. Annually, Visit Pensacola allocates funds from its budget to a grant program for local groups and organizations that coordinate events with a demonstrated history of visitor impact or the significant potential to draw visitors to the area. The maximum mini-grant request is $5,000. Mini-grant dollars are to be used 100% on the marketing of events creating awareness and bringing visitors from outside of Escambia County.
Art, Culture & Entertainment (ACE)
Grants are funded by the Escambia County Tourist Development Council (TDC) and are administered by ACE for cultural programs & events.
Foo Foo Festival Grants
Foo Foo Festival programming should showcase the cultural and arts community — appealing to locals while attracting regional and national visitors as well.
View Foo Foo Grant Information >
Pensacola Sports
Grants are funded by the Escambia County Tourist Development Council (TDC) and are administered by Pensacola Sports for events that demonstrate significant potential to draw visitors to the area.
Download the full grant packet for eligibility requirements and application form »