Visit Pensacola Event Grant Program

Call for Grants for Oct. 1, 2021 - Sept. 30, 2022, is Now Closed 


Annually, Visit Pensacola allocates funds from its budget to an event grant program for groups and organizations that coordinate events or visitor experiences with a demonstrated history of visitor impact or significant potential to draw visitors to the area. The Visit Pensacola event grant program’s main purpose is to attract visitors overnight while engaging the local community with more experiences.

With the resurgence of the program, new guidelines are in place. “We took this time to really evaluate this program to make sure we were being the best stewards of the tourist development tax,” Director of Marketing and Communications Nicole Stacey said. “As a destination marketing organization, we wanted to ensure that the grant program upheld our organizations key values and initiatives and focused on marketing efforts, economic impact, and tourist development tax revenue.”

Major changes include:

  • One call for applications per fiscal year
  • Grant workshops are mandatory
  • Grant amounts will not exceed $25,000
  • The Visit Pensacola grant amount cannot exceed 50% of the applicant’s overall event expense budget
  • 75% of the Visit Pensacola grant funding is to be used on marketing, 25% may be used on operations

Visit Pensacola is now accepting grant applications for events occurring between Oct. 1, 2021 – Sept. 30, 2022.  The grant deadline is June 8 at 12 p.m. Grant workshops will be hosted at the below dates and times in the Bowden Building located at 120 Church Street.  All grant applicants are required to attend one of the workshops.

Grant Resources

Workshop Dates

All grant applicants are required to attend one of the workshops.

Workshop Dates: 
Tuesday, May 11 at 12:00 p.m. 
Thursday, May 13 at 7:30 a.m. 
Monday, May 17 at 12:00 p.m. 
Tuesday, May 25 at 3 p.m 

Location: In person at Bowden Building, 120 Church St., Pensacola, FL 32502 or via Zoom

The Visit Pensacola Grant Committee will meet to review and score applications June 15-16 at 2:30 p.m. at the UWF Historic Trust Bowden Building, 1st Floor. Applicants are encouraged to attend to present to the committee. Following, the Visit Pensacola Board of Directors will vote to approve grants on June 23 at the monthly board meeting. For more information on grant guidelines, scoring and the application process, please contact Nicole Stacey at nstacey@visitpensacola.com.

Grant Deadline is June 8 at 12 p.m.

Visit Pensacola is now accepting grant applications for events occurring between Oct. 1, 2021 – Sept. 30, 2022.  The grant deadline is June 8 at 12 p.m. All grant applicants are required to attend one of the workshops.

 


Other Tourism Related Grant Programs

Art, Culture & Entertainment (ACE)
Grants are funded by the Escambia County Tourist Development Council (TDC) and are administered by ACE for cultural programs & events. 
Download eligibility requirements and application forms »

Pensacola Sports
Grants are funded by the Escambia County Tourist Development Council (TDC) and are administered by Pensacola Sports for events that demonstrate significant potential to draw visitors to the area.
Download the full grant packet for eligibility requirements and application form »