Get your free Insider's Guide


Downtown Improvement Board

  • 226 S. Palafox Place, Suite 106
  • Pensacola, FL 32502
  • 850-434-5371 phone


Welcome to downtown Pensacola, where old and new come together in a unique flavor that is discovered simply by strolling our downtown streets. Aged oak trees and colorful streets rich with history are the setting for downtown Pensacola, Florida. Modern art, historical museums, cultural centers and events, casual and fine restaurants, and unique shops are among the things you'll find here. Whether you live in the area or are planning your next vacation here, downtown Pensacola is a great place to start!

Facility Info
  • November 23, 2018 - January 31, 2019

Immediately following the Winterfest Elf Parade on Black Friday, Nov. 23, a holiday lighting ceremony will launch the First City Lights Festival, a diverse, season-long lineup of downtown holiday events as traditional as “The Nutcracker” and as contemporary as Pop-Up Opera. Wandering along Palafox throughout the… Read More...

  • November 18, 2018 - December 16, 2018 (Select Dates)

Winterfest's premier tour features 17 performances along a 60-minute trolley trip through Downtown Pensacola. Singing guides accompany you into a world of wonder with scenes from your favorite holiday memories. Along the way, Elvis, The Polar Express, and even the Grinch will get on board to share the spirit… Read More...

  • November 24, 2018 - December 24, 2018 (Select Dates)

A Journey Into Wonder A Journey Into Wonder Catch a ride on the Polar Express with our dedicated Christmas Week tour! This 30 minute tour immerses you in the… Read More...

  • November 24, 2018 - December 24, 2018 (Select Dates)

New for 2018! Christmas Fun comes to the Daytime! Join Paul Morrell and a cast of hilarious puppets for a mini-tour full of magic, song, and amazing stories of the Christmas season. Paul's Christmas Storytime was the… Read More...

  • December 17, 2018 - December 24, 2018

New for 2018! Get a Blessing from Tiny Tim on Christmas Week Scrooge, Jacob Marley, Bob Cratchitt, and the Ghosts of Christmas bring A Christmas Carol alive as Scrooge re-discovers the real meaning of Christmas. The Scrooge and… Read More...