Grant Application

Organization name (must match W9)

Contact Name

Title

Contact Phone

Email (Program Manager or Contact)

Street

City

State

Organization (If other, please indicate):

Non-profit, incorporated

Commercial (for profit)

Other (please describe)

Please provide to the committee your experience with running events:

If selected other, please describe:

Tax ID Number

If selected Non-profit (If checked, this application must include IRS certification letter or State of Florida certification. Must include even if you have applied previously)

W9 Required with each application. Please attach here.

W9 Upload

Amount Requested ($50K Max):

Event/Experience Information

Event/Experience Title

Event/Experience Time(s)

End Date

Event Location

Event Website URL

Event Social Handles

Brief description of event/experience

Please Provide specific details on how 25% of the Visit Pensacola Grand funds will be spent on operations.

Please provide specific details on how Tourism Tax Dollars will be spent

Will this event take place with or without TDT dollars?

Yes

Is this a new or repeat event/experience?

If repeat, is this event format like previous years or different?

If new, do you foresee it becoming a re-occurring event?

If repeat, please provide an event summary from previous years and/or an economic impact report.

Economic Impact Report

If available, upload the economic impact report here.

Estimated Room Nights - Attendee

Day 1	Day 2	Day 3	Day 4	Day 5	Day 6

Estimated Room Nights - Vendor Rooms

Day 1	Day 2	Day 3	Day 4	Day 5	Day 6

Estimated Room Nights - Organizer Rooms

Day 1	Day 2	Day 3	Day 4	Day 5	Day 6

Estimated Room Nights - Artist Rooms

Day 1	Day 2	Day 3	Day 4	Day 5	Day 6

Estimated Room Nights - Other

Day 1	Day 2	Day 3	Day 4	Day 5	Day 6

Total Estimated Room Nights

Has Lodging Been Secured?

Lodging secured based on a projected number of event attendance (proof of the agreement and/or communication with lodging partner must be included) >1,000 guests, 6+ properties; 501-1,000 guests, 4-5 properties; 1-500 guests, 2-3 properties.

If Yes, please provide the following information:

LodgingProvider

Lodging Provider	Contact	Room Rate / Offer for Visitors

Lodging Communication

Please upload communication regarding room blocks/contracts with lodging properties.

Drag and drop files here or click to upload

In-kind Support

What in-kind support from the community and additional tourism driven partnerships will you work with to ensure cooperation and creation of longer stays in Escambia County? List partners and briefly describe these collaborative efforts. (Use additional sheet if necessary)

With what tourism related businesses or organization(s) will you coordinate and conduct the cooperative marketing efforts that will be supported by the grant award? List partners and briefly describe these collaborative efforts. (Use additional sheet if necessary)

Marketing Plan

Upload the event marketing plan here.

Event Budget

Please provide a detailed budget summary AND provide a detailed budget including revenue sources for the event. Details must include marketing placements, schedules, and all relevant media buy information. Should media buys/spend change, Visit Pensacola staff will need to be notified and approve the change in spending. 75% of all Visit Pensacola Grant Funds (TDT dollars) will be used by the organizations agency of record to market the event. 25% of Visit Pensacola Grant Funds (TDT dollars) may be used for operational expenses. (Please use the examples provided at Grant Finance Workshop and see the definitions page for more information on marketing expenses vs. operational expenses).

Event Budget Upload

Upload the detailed event budget here.

Grant Request

Have you received TDT dollars from Escambia County (via BOCC, ACE, PSA or Visit Pensacola) in the past?

If yes, please complete the following:

Year	Event	Amount

The purpose of this event grant program is to encourage and support multi day reoccurring events with an emphasis on overnight lodging stays in the destination. What is the path for this event to be financially viable and generate income to offset expenses without future event grant support?

Does your organization’s event proposed for TDT funding fulfill a special need within the tourism industry and/or enhance the overall local tourism product by increasing the number and quality of tourist activities? If so, in what way? How will this event benefit tourism in Escambia County? (Use additional sheet if necessary and refer back TDT Statue for definition)

Please provide a full marketing plan for the event/experience, specifically those efforts to bring visitors from outside the immediate area. The Marketing Plan should list all media buys, social, PR, and market reach. Mini-Grant funds use are 100% towards marketing/advertising efforts. (Marketing plan is required for score, please use example provided on the website).

How Will You Measure the Success of Your Event/Experience? (Use additional sheet if necessary)

Attendance/Spectators: Ticket Sales: Participants: Vendors/Exhibitors: Sponsorship Support: Media Coverage: Website Visits: Social Media Engagement:

Additional Docuements

Please attach additional requested files here.

Drag and drop files here or click to upload

Did you include:

Marketing/Promotion plan provided

Detailed program budget provided

Complete event details

Signed Certification and Compliance page from Visit Pensacola Grant Program Guidelines

Lodging provider within Escambia County

Liability insurance coverage

W-9

Did you attend one of the 2024 grant workshops?

Workshop Dates

April 15, 11 a.m. – 12 p.m.
April 19, 8 – 9 a.m. and 12 – 1 p.m.
April 26, 1 – 2 p.m.
April 29, 11 a.m. – 12 p.m.

Attending a grant workshop is required before submitting your application.

Yes, I attended Grant Workshop.

APPLICANT:

I hereby certify that the information contained in this application is true and correct to the best of my knowledge and that I have read and understand the Policies and Procedures of the Visit Pensacola Event Grants Program and will abide by all legal, financial, and reporting requirements as a condition of receiving grant funds from Visit Pensacola.

Your name

Your Organization

Your Signature

Date Picker

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