Visit Pensacola Set to Lead Virtual

National Travel and Tourism Week Celebration May 3-9


National Travel and Tourism Week, the annual celebration of the contributions and accomplishments of the U.S. travel industry, will take place virtually May 3 – 9. This year's theme: The Spirit of Travel, spotlighting the resilience and hope in the face of the COVD-19 pandemic.


A Look at National Travel & Tourism Week

Monday, May 4

Special Visit Pensacola virtual kickoff
Spirit of Travel – Staycation Contest

Tuesday, May 5: Virtual Road Trip, 7 a.m.   

Visit Pensacola would like to invite the community to join in on a #VirtualRoadTrip via social media, highlighting Pensacola's restaurants, hotels, small businesses, parks, attractions, and more that make up America's #SpiritOfTravel to celebrate the week. Watch the road trip here:

Wednesday, May 6: Virtual Conference, 10 a.m.

Visit Pensacola hosted a virtual marketing trends conference. If you missed it it's available here:

  • 10 a.m. Visit Florida, Dana Young, President/CEO
    VISIT FLORIDA President and CEO Dana Young will be discussing the effects of COVID-19 on Florida’s economy, how the state’s tourism industry has been impacted, and insights on VISIT FLORIDA's phased marketing approach to help Florida's tourism industry recover. Download the presentation here
  • 10:30 a.m.   CrowdRiff, Amrita Gurney, VP Marketing
    Using social media in new ways to reach customers during the COVID-19 crisis. The COVID-19 crisis has been particularly hard on SMBs. Learn how to use Instagram and FB in new ways to reach customers both locally and from afar. In this presentation, we'll share examples of how other SMBs are using social media and creativity to reach customers and drive revenue. Download the presentation here.
  • 11 a.m. Showcase Pensacola
    Marketing Trends Report & COVID-19 Recovery Tactics. Showcase Pensacola will discuss market trends and insights given the current climate, as well as a detailed review of Visit Pensacola's rollout to the recovery plan. This will include specifics on research, targeting, tactics, messaging, and creative. Download the Showcase presentation here.

Thursday, May 7: Coffee with the President, 8:30 a.m.

Visit Pensacola was excited to host our inaugural coffee with a president Q&A with President Darien Schaefer. Members of the community were invited to participate virtually. Watch a replay of Coffee with the President below.

Friday, May 8: Toast to the Industry, 7 p.m.

Visit Pensacola will host a virtual toast to the industry on Friday, May 8. Please join us at approximately 7 p.m. on Facebook Live for a special sunset toast (weather pending).

To learn more about National Travel and Tourism Week, click here or visit

NTTW Social Media Campaigns

Visit Pensacola has a temporary Facebook profile frame and a cover photo available for use. Change your profile pic here and join us!

The Pensacola community is invited to share stories on social media of their #HospitalityHero and why they embody the #SpiritOfTravel all week long, we're looking to share positive industry stories.

Visit Pensacola continues to invite the community to order takeout from local restaurants throughout the week and share their photos on social media to show support with the hashtag #HelpOutTakeOut to view restaurants offering takeout.

Daily Promotional Contests

Visit Pensacola has partnered with local media stations to give away 10 $100 gift cards to local restaurants. Tune in to WEAR-TV Channel 3 at 6 a.m. and Cat Country 98.7 at 8:20 a.m. Monday, May 5 – Friday, May 8, for daily contests and further details. The grand prize on both stations is a Visit Pensacola Staycation and will be announced Friday, May 8, on Cat Country 98.7 and Monday, May 11, on WEAR-TV Channel 3.